Our Team

Mir Mohammad Shafi is the non-executive Chairman of HN Agriserve (P) Ltd. – the parent company of Farm2U. Regarded as a visionary leader in the apple industry of Kashmir with over forty years of hands-on experience in the field, Mohammad Shafi has done it all – from farming to trading, and consulting. Mohammad Shafi is considered to be the man behind the success of the organization. He coaches and mentors the management of Farm2U and provides strategic steer during key decisions of the organization. Mohammad Shafi is an avid farmer.

Naresh Kohli is responsible for chalking out the marketing strategy for Farm2U brand. Naresh has been associated with the organization since its inception and plays a pivotal role in maintaining client relationships and growing the retail business. Naresh brings in over three decades of trading experience in the fresh fruits and vegetables sector.

Dr. Abdul Ahad Sofi is a renowned Kashmiri pomologist with over five decades of experience in the horticulture sector. An Emeritus Scientist at the Indian Council of Agriculture Research, Dr. Sofi has also served as an expert at the United Nation’s Food and Agriculture Organization. Dr. Sofi has over 15 varieties of fruits to his credit and he has been a pioneer in establishing high-density plantations in apples, almonds, cherries, apricots, and peach at Central Institute of Temperate Horticulture, Kashmir.